Last year, boundless generosity shone through as South Africans donated over 100 000 pre-loved toys, books and games to orphaned and vulnerable children via the Cadbury Dairy Milk ‘The Little Generosity Shop’ and ‘GenerosiTrees’ activations.

At a time when this generous nature is truly needed, Cadbury Dairy Milk is once again calling on all South Africans to join forces to support orphaned and vulnerable children by facilitating their right to play.

For a limited time, when you purchase one of five 80g or 150g Cadbury Dairy Milk variants, wrapped in special edition sleeves, you will help give the precious gift of childhood by contributing towards R1-million worth of educational toys, books and games, to orphaned and vulnerable children across South Africa.

Play is vital to a child’s development. So important in fact, that the UN Convention on the Rights of the Child*, protects children’s rights to ‘engage in play and recreational activities’.

Generosity is at the core of everything that they do, as Cadbury Dairy Milk believes that ‘There’s a glass & a half in everyone’. At a time when inspiring goodness is key, we want to offer South Africans an opportunity to help enrich the lives of orphaned and vulnerable children across our country.’’ Lara Sidersky, Mondelez SA Category Lead for Chocolate.

SOS Children’s Village will, again, be one of several beneficiaries that Cadbury Dairy Milk is partnering with for this initiative. This independent, non-governmental organisation offers family-like care for children and young people who have lost or are at risk of losing parental care.

Look out for the participating Cadbury Dairy Milk variants, in both 80g and 150g, including Milk Chocolate, Top Deck, Mint Crisp, Whole Nut and Fruit & Nut, which have started to filter into major retailers nationwide. Available while stocks last.

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