South Africa is the first country in the world to announce how it will hold its annual pageant and find its new titleholder, as the industry faces the global pandemic.
Miss South Africa 2020 will be crowned in the first weekend in August as the country starts its Women’s Month celebrations with an entertainment-packed pageant which will be broadcast live on both M-Net and Mzansi Magic.
Says Stephanie Weil, CEO of the Miss South Africa Organisation: “Last year the Miss South Africa Organisation put the entry process online to make it as easy as possible for would-be contestants, as there were no forms to download and no regional auditions to which hopefuls had to travel. We did this in order to reach as many young women as possible and give candidates from any region of the country the opportunity to take part. This was hugely successful and we received a record number of entries last year and expect to better this again in 2020.
“In this time of Covid-19 and the lockdown, this ‘virtual entry’ has proved to be fortuitous. Those who wish to enter this year can simply visit www.misssa.co.za, answer a number of questions and upload photographs from their social media accounts such as Instagram, Facebook or Twitter. It’s as simple as that.”
Other countries have followed South Africa’s lead this year in regard to the entry process but none have gone on to announce how their pageant will run.
“We believe that this will help us grow and expand the Miss South Africa brand as there will be myriad opportunities for Miss South Africa fans to engage virtually with this year’s contenders.”
Zozibini Tunzi – who handed over the 2019 Miss South Africa title to Sasha-Lee Olivier when she was crowned Miss Universe in December – encouraged young women to enter: “It is one of the most exciting things I have ever done and it has totally transformed my life. It is the ultimate in female empowerment.”
Tunzi – complete with an exotic face mask – is the face behind the Miss South Africa media campaign which started yesterday. Last week the Miss South launched its new-look logo with the tagline Face Your Power. Embrace Your Future.
“Zozi filmed the commercial in early February during her triumphant homecoming visit. What’s ironic is that we used a mask as part of our reveal! It had nothing to do with Covid-19 – we had no idea that was coming,” says Weil.
She continues: “This year we are looking forward to finding dynamic new contestants who will not only be trained as pageant contestants but also upskilled and shaped into champions for women’s rights, thought leaders, brand ambassadors and savvy career women with the tools to fulfil their chosen destiny.”
Find out more in the Miss SA website…
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