In response to a rallying call from the Department of Communications and Digital Technologies to assist the religious sector, DStv has decided to launch a new, pop up channel catering for various Christianity groupings that are set to launch on 9 April 2020 with rich content aimed at viewers who are home over the Easter weekend.
The channel, named Africa Easter Channel, is in collaboration with the renowned TBN Africa, DStv Channel 343. Across South Africa, over 80% worshippers observe and celebrate the Easter period, hence different and various Christian denominations be will be looked after by the channel.
Minister Stella Ndabeni- Abrahams made the call for MultiChoice Group to set up a dedicated pop-up channel for various religious groups in the country during this Easter Weekend.
The current restrictions due to the global pandemic, COVID-19, will see South Africans staying at home during the Easter Weekend. Accordingly, Africa Easter Channel’s offering of music and sermons is bound to keep DStv viewers engaged and fulfilled during the four days of the channel going live. The channel will broadcast until Easter Monday, 13 April.
President Cyril Ramaphosa on Monday, 23 March 2020 announced various measures to curb the further spread of the COVID-19 virus, welcomingly, the religious sector has heeded the call by the President. The channel further enhances the positive response received from the religious sector.
Popular gospel artists such as Lebo Sekgobela, Dr. Tumi, Hillsong, William McDowell and Rebecca Malope will feature prominently in the channel. The channel’s schedule will also include churches such as Methodist, Anglican and Catholic. In adhering to the national lockdown requirements, the recorded messages submitted by the churches will be broadcast on the channel.
Stella Ndabeni-Abrahams, the Minister of Communications and Digital Technologies welcomed this intervention and said: “Communications and digital technologies will play an important role during this disaster period and beyond. We, therefore, appreciate MultiChoice’s response to our call for an industry-wide intervention to ensure that religious programming, especially over the Easter weekend, is produced and accessible to millions of South Africans utilising alternative means.”