It’s a time for giving and receiving and if you would love to make a difference in the lives of some of the millions of orphaned and vulnerable children in South Africa then this is an initiative you will want to be part of!

When Cadbury Dairy Milk discovered that there were millions of orphaned and vulnerable children in South Africa – and the overwhelming majority of them had never known the joy of owning their own toy, book or game, they wanted to make a difference – so they enlisted a group of generous South Africans and launched The Little Generosity Shop in May 2019.

So amazing, was the response – with more than 90 000 compassionate donations pouring in – that they’ve decided to try to make the festive season a little brighter for even more of these incredibly deserving children, with Cadbury Dairy Milk GenerosiTrees.

The items collected by The Little Generosity Shop were donated to various beneficiaries, including the SOS Children’s Village (SOS CV), an independent, non-governmental organization that offers family-like care for children and young people who have lost or at risk of losing parental care. As a childcare and development organization, SOS CV also advocates for the rights of South Africa’s most marginalised children.

From the 12th of November 2019, the GenerosiTree activations will be travelling the country and giving South Africans the opportunity to show that there’s ‘a glass and a half in everyone’ by giving them the chance to donate the items that were once precious to them; teddies to tricycles and books to board games; to this incredibly noble cause.

The GenerosiTree activations will be at:

Gateway Theatre of Shopping in Durban (12-18 November);

Tyger Valley Shopping Centre in Cape Town (26 November – 2 December)

Mall of Africa in Johannesburg ( 10- 16 December)

They will be rewarding Generosity with Cadbury Dairy Milk slab. There’s also an opportunity to make donations or purchase in-store and online at select Toys R Us stores, with ‘a glass and a half’ reward for their open-heartedness.

How the Cadbury Dairy Milk GenerosiTrees activations work:

Check-in at the entrance to the GenerosiTree activation and log your pre-loved toy, book or game for wrapping. One toy, book or game will be exchanged for a Cadbury Dairy Milk slab and up to five slabs for five or more donated items. You can then add even more Generosity by visiting the messaging station, where you can write a message on a tag and attached it to your donation – each child who receives a toy will also get one of these personal and heartfelt messages.

From there, a visit to the Reindeer Room or Santa’s Workshop offers great photo opportunities that you can download and share to help spread the spirit of Generosity, online. Each room offers a unique and immersive experience – The Reindeer Room is decorated with a night sky, lit up with twinkling stars, while you can take pictures with Santa himself in the hustle and bustle of Santa’s Workshop.

Toys R Us Donations:

Consumers who would love to share their spirit of Generosity, but who can’t make it to the three malls which will be home to the GenerosiTrees, can also visit selected Toys R Us stores from the 19th of November or simply go to Toys R Us website www.toysrus.co.za – to make a donation.

For donations at select Toys R Us stores, simply drop off your pre-loved toy – or something new from the Toys R Us selection if you prefer- in the marked collection bin and claim a Cadbury Dairy Milk slab in return.

For details of the GenerosiTrees donation points and the Toys R Us partnership – click HERE…

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