Well known for their ‘coffee-chocolate’ Pinotage, Diemersfontein wine estate outside Wellington is proving it’s a no one-trick-pony when it comes to this iconic South African cultivar, with the release of a third Pinotage in the range, The Prodigy.
“We felt there was an opportunity for something new in our portfolio, and we wanted to further cement Diemersfontein’s reputation as a leading Pinotage producer in the Cape Winelands,” explains David Sonnenberg, whose family has owned the property for three generations.
While the complex Carpe Diem Pinotage Reserve is a bottle best kept for special occasions, and the much-loved coffee and chocolate notes of the Original Diemersfontein Pinotage make it a wine worth savouring, “the lighter fruit-driven style of The Prodigy perfectly ticks the box for everyday enjoyment,” says Francois Roode, cellarmaster and winemaker at Diemersfontein.
The Prodigy also fits neatly into a reframing of the estate’s trio of Pinotage releases, now re-imagined as three talented performers, each with their own charms. There’s elegance in the Carpe Diem Pinotage Reserve, and the Original Diemersfontein Pinotage is touted as the groundbreaking rebel for her genre-busting charisma. So, it’s entirely fitting that this latest addition is dubbed The Prodigy.
The landmark release of the new Pinotage has further provided a unique opportunity to refresh the estate’s wine labels, which have changed little over the last 20 years.
Across the portfolio, the eye-catching Diemersfontein logo has been given greater prominence, with the estate’s portfolio of premium red wines enjoying the most striking evolution. The logo of burnished gold now stands proudly atop an elegant line drawing of the historic estate.
A: Jan van Riebeeck Drive (R301), Wellington
T: 021 864 5050