Are you ready Whisky Live fans? This year the organisers have added Gin to the mix for their highly popular Cape Town, Pretoria and Durban events. It’s a brand-new look, layout and offering that will appeal to the whisky connoisseur, the new emerging whisky drinker and to the gin lover.
Whisky & Gin Live is a bold concept that’s new, hip and happening! Gin has never been cooler and has become an extremely popular drink especially as independent gin-makers put their own stamp on the market. Keeping abreast of these changes and being cognisant of the changing profile of today’s whisky drinker has led to the concept of localised Whisky & Gin Live Celebrations.
In addition to a younger focus, the three Celebration events will have a much more open layout, more accessible and social areas, trendy food trucks, live entertainment from various performers throughout the night, with premium and popular whisky and, for the first time, gin exhibitors making a strong appearance at these events.
“The perception that the whisky market is dominated by an older profile is no longer relevant,” says Whisky Live CEO Ken Varejes. “South Africa’s whisky consumers are a healthy cross-section of ages and races but the most noticeable new sippers are young hip women who are wanting to explore their new attraction to whisky.”
Event organiser Michelle Kirby says internationally, women are featuring as strong whisky purchasers. “Forbes recently reported on two ladies, Becky Paskin and Georgie Bell, who just ahead of International Women’s Day, launched their own awareness campaign of female whisky drinkers in the States and the movement is growing to include younger consumers.”
Dates to diarise:
Cape Town 2, 3 and 4 May at the Lookout
Pretoria 30, 31 May and 01 June at Menlyn Mall
Durban 13, 14 and 15 June at Suncoast Casino
Tickets are available at TicketPro from R260 or R290 at the door. Book here…