Say no to single-use plastics folks. I know its hard, and I am so guilty of using things like wet wipes when I am travelling – but I am quite chuffed with my reusable makeup remover mitt and really do try to use glass over plastic even if it costs a bit more. Every little bit counts, right?
Big ups to the team from Sunlight Dishwashing Liquid who over the last 5 years have spent time in development and research of Sunlight’s new 100% recycled and recyclable bottle. The innovation on its 750ml and 400ml bottles marks a key milestone for the Proudly South African household brand, and Unilever’s ambition to reduce its overall environmental impact by half by 2030.
According to Plastics South Africa, in 2016 the country accumulated over 1.14 million tonnes of plastic waste and less than half of it was recycled. Although conversations around recycling and plastic waste management have increased in recent years, there remains a staggering amount of unrecycled plastic in our waste stream and plenty to be done. With its substantial volume of products in the market, Unilever felt the duty to act.
In 2010 the Unilever Sustainable Living Plan was launched to accelerate efforts towards a more circular economy. In 2017, Unilever committed to ensuring that 100% of plastic packaging will be designed to be fully reusable, recyclable or compostable by 2030.
Beyond reducing its own footprint, the trusted dishwashing liquid wants to inspire and challenge consumers to play their part and adopt more sustainable habits by recycling and using more sustainability-focused brands – like Sunlight.
The Sunlight brand, with its 120-year heritage as the original Unilever Brand that launched the company into South Africa in 1891, is leading the way towards the company’s high sustainability ambitions. Sunlight Dishwashing Liquid urges its consumers to play their part in keeping plastic waste out of our environment because, through our collective efforts, we can make a positive impact
#SunlightPlayYourPart
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