Following on from the success of their Cell C Take a Girl Child to Work Day® Cell C have just launched CellCGirl a rather cool online platform that aims to connect young women aged between 14 and 24 and help them access educational resources as well as economic and employment opportunities.
It consists of a self-service, digital portal (website) and is driven by social media platforms Instagram, Facebook and Twitter, and focuses on a 360-degree approach with practical resources that support a girl’s personal journey to navigate through school and life and prepare her for future success.
CellCgirl is championed by a number of high level influencers including actress and United Nations High Commissioner for Refugees ambassador Nomzamo Mbatha, who is a Cell C Take a Girl Child to Work Day® alumni and who has previously hosted learners in her workplace. Others are Asnath Mahapa, the first African woman commercial pilot in SA; Phuti Mahanyele-Dabengwa, executive chairperson of Sigma Capital, as well as Miss South Africa 2018 Tamaryn Green and Miss World South Africa 2018 Thulisa Keyi.
Says Suzette van der Merwe, Managing Executive, Cell C CSI: “Statistically girls are more vulnerable to circumstances that can be a barrier to their education and their future. Every day girls are faced with difficult challenges and are exposed to hardships that could make finishing school and successfully navigating through the working world more difficult.”
CellCgirl is not just a platform that offers study tips and advice; it’s a platform where girls can find support through guidance and motivation through women who have faced, or continue to face, the challenges that girls do. It’s also a space where they are reminded that their dreams are valid, that they deserve the opportunity to succeed and should dare to challenge outdated perceptions of girls.
CellCgirl addresses three main categories – study, life and inspiration. From study materials to help with exams, to advice on relationships and friendships as well as managing social media effectively as well as providing inpiration to encourage them to take on their dreams.
Cell C partnered with non-profit organisation HIVSA to help develop the strategy and content as well as the community management, which includes online mentorship and coaching. Digital marketing agency, Arc Interactive, was consulted to conceptualise and design the CellCgirl brand identity, develop the brand strategy and content, and implement the technical development of the website and online marketing.