It was so great being involved in one of the most fun activations that I have engaged on in a long time – and this week Tuesday at Melrose Arch, Clover unveiled its latest mouth wateringly innovative offering in the Ready to Eat (RTE) category, under the Whistling Chef brand.
The packaging technology allows consumers to enjoy a fresh meal with an extended shelf life. Yes, you heard right – fresh and preservative free! They heard our plea’s (all those working moms and crazy social life folk like me), and these nutritious and delicious meals offer family favourite recipes, that actually whistle in the microwave when they’re heated! What’s more is that each meal has an innovative ‘tray plate’ for easy eating and a first to market ‘no pierce’ film.
This latest range from Clover is completely unique as it’s the first time this packaging technology has been used in South Africa. The FreshVacSeal™ technology is a patent unique to Clover’s Whistling Chef range that guarantees freshness every time. The meals are preservative free, a source of calcium, colourant free and has protein from 9 amino acids.
“We know what a struggle it is for families, Moms who want to take the night off, and executives and students to rustle up a dinner that is nutritious, containing real, fresh ingredients that is ready in just a few minutes. It’s for this exact reason that we’ve created The Whistling Chef range,” says Marketing Manager at Clover Mone Gerryts.
“Made with only the best and freshest ingredients, the Whistling Chef range contains real Clover cheese, milk, butter and cream to ensure a quality, preservative free product.”
The meals come in 5 initial variants including Creamy Macaroni & Cheese; Cottage Pie; Creamy Alfredo; Beef Lasagne and Spaghetti Bolognaise.
“Our RTE meals contain FreshVacSeal™ technology which means a pasteurised, longer shelf life,” says Mone. “And with the unique whistling packaging there’s no need to pierce the film on the meal either, your meal will literally whistle and let you know when it’s ready.
The Whistling Chef range is completely Halaal, and has been developed by food technologists and specialists. It is currently available at select retailers and forecourts nationwide. The product’s fun pay off lines perfectly sums up the range’s appeal across target markets: ‘Working late again!’, ‘Mom’s night off!’ and ‘Cooking for one made fun!’.
Find out more on Clover’s website HERE…