So, I have been speaking quite a bit over the last few weeks on my social media accounts and the podcast about a new app I am playing with, called Hey Jude. Find out more about the PA in your pocket…

So what is Hey Jude? Just another app?

There seem to be applications on our smart phones for just about everything nowadays, and I have received some flak lately for trying them out, but hey, you snooze, you lose…right?

Okay, so think about this. Hey Jude is literally Apple’s virtual assistant Siri, who can add diary appointments, send messages or emails and even an update of the day’s weather.

Add Uber, where a tap on a smartphone can instantly get users a ride and Airbnb, that makes it easy and seamless to book accommodation at the click of a button.


So where does Hey Jude fit into this already competitive convenience economy?

Combine the pressure to do more during our working hours (and I know ALL about this!!) the need to get ahead and to perform, to work harder and for longer, with the ever-increasing bucket lists of holidays, theatre shows, celebrities,dining out and comedy shows.

Time really is of the essence in our, and my crazy life – I haven’t got the time to sit on my laptop and surf for the best air ticket prices when I need to fly to Cape Town, that’s like an hour at least!

“Hey Jude is a subscription-based service that uses the power of technology and the finesse of human intellect to get your to-do list sorted,” says Marcus Smith, Innovation Architect and Founder.


“Using a familiar message-based interface to link you to one of their trained operators, known as ‘Judes’,you simply text or voice message your request – any request, from food delivery and travel bookings to restaurant reservations, grocery shopping, gift searching, and paying your bills – and they will do the rest: research, vet the suppliers, negotiate the prices and even facilitate payment.” adds Marcus.

If your day’s to-do list is comparing supplier quotations, calling in a plumber or booking a trip to London – the Judes will do it all for you.“It’s the go-to App for consumers who are time hungry. When you start valuing your rate per hour, the R 199 per month is an absolute bargain – and you know I love a good bargain, folks!

The proof is in the pudding...

I proceeded to test drive the hey Jude app for two weeks, and asked it just about anything. What time does SARS Randburg open. 15 minutes later…time arrived courtesy of a little icon on your phone that you can click to open the 

What is the closest Indian Restaurant to me? 4 minutes the answer arrived – I won’t tell you which one it is, as that is too much info to share with ya’ll.


Collecting a friend at the airport. What is the traffic like from my area to OR. Tambo. 14 minutes, full report, also including any accidents and their clear up status.

Not baddington. Yes R 199 a month, but let’s be honest when it comes to things like finding a restaurant and making a booking, or comparing flight prices for an international trip, not to mention the visa requirements etc, that I can afford. TBH I spend R 99 a month on Showmax which I hardly ever watch.

Where did they start?

Just when you thought Cape Town was all beaches, bars, biltong and breath-taking views, South Africa’s Mother City stakes its claim as Africa’s tech hub too.

The 2nd best City to visit in 2017 as voted by Lonely Planet has also been labelled “Silicon Cape”, so itmade sense to conceive, develop and perfect the Hey Jude app here.

Hey Jude partners with the WWF

Hey Jude have just partnered with World Wide Fund for Nature South Africa (WWF-SA).“We all want to figure out how to reduce our environmental footprint. There are dozens of ways to reduceyour energy consumption, waste, and to ‘green up’ your lifestyle. On this front, we are honoured topartner with an organisation such as WWF which will help our app users to do just that,” says Leighton Curd, CEO of PLP Group.

“The Hey Jude app also provides WWF a platform to educate consumers to make better decisions thatwill benefit not only them, but the environment too,” he adds.


Hey Jude’s Greener Choices will provide users sustainable options when they request goods or services through the app in everyday living. Hey Jude will also automatically contribute a percentage of each monthly subscription to WWF.

WWF South Africa CEO Dr Morné Du Plessis comments: “WWF’s mission is to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature. One of the most powerful ways of achieving this is through changing consumer behaviour – and we welcome interventions such as Hey Jude that will encourage people to think twice about their everyday choices.”

So let the lifestyle App, Hey Jude, ‘panda’ to your every need, using the power of technology and finesse of human intellect to get your to-do list sorted in the greenest possible way. Hey Jude. Just say the word and it’s sorted.

Find out more here

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