There are so many hair care ranges out there – it can sometimes be hard to choose one that works for you – but following the major worldwide trend of focusing on health and wellness, as well as caring for the planet listed by PETA as a Cruelty Free Company. I have just got my hands on mine – and am excited to be able to share my hair care journey with you!

Respect for individuals, animals and the environment are the three pillars guiding all their work of product development at INOAR, a Brazilian brand specialized in hair care.

For this reason, all products undergo tests, but never on animals. Instead of animals, INOAR only uses vegetable-based ingredients in their formulations.

In total harmony with the philosophy sponsored by the Association, this achievement has been widely being celebrated by INOAR and its consumers, who will now be able to see the “cruelty free” logo in their packaging, only authorized by PETA for companies that comply with its specified requirements to be considered as such.

One of Inoar’s main philosophies is respect for life. All of our products undergo testing, but never on animals. The Vegan line has no ingredients of animal origin and was created to celebrate this attitude, to remember that you can – and should – choose cosmetics that maintain a respectful relationship with nature and animals. Products in the Inoar Vegan line are formulated using vegetable oils, such as coconut and olive oil, that penetrate deep into
the hair fibers, caring for your hair with maximum performance.

Hair with Maximum Performance
Packed with Coconut oil, Olive oil, Macadamia oil, Argan oil & Wheat Germ oil
Suitable for all types of hair

Promoting hair growth

They are also proud to introduce Tathiana Piancastelli as their ambassador of the Vegan line. Tathiana is an actress, advocate & TV Presenter. She also represented Brazil in the celebration of International Down’s Syndrome Day.
Inoar wants to highlight the beauty of diversity and importance of social inclusion. We are all different and that’s what makes us beautiful.


o Vegan Shampoo 300ml – Price R320
o Vegan Conditioner 300ml – Price R320
o Vegan Treatment Mask 500g – Price R575

Products are available from their online shop www.inoar.co.za

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