Nice one – INOAR products are PETA approved and show some serious respect for individuals, animals and the environment, which are the three pillars guiding all of the work of product development at INOAR, a Brazilian brand specialized in hair care.

For these reason, all products undergo tests, but never on animals. Instead of animals, INOAR only uses vegetable-based ingredients in their formulations. This is why INOAR has been included in PETA’s list of cruelty free companies. PETA (People for the Ethical Treatment of Animals) is a nonprofit corporation created in 1980, which has over 5 million members, and is dedicated to animal rights. PETA’s motto reads: “Animals are not ours to eat, wear, experiment on, use for entertainment or abuse in any other way.”

In total harmony with the philosophy sponsored by the Association, this achievement has been widely being celebrated by INOAR and its consumers, who will now be able to see the “cruelty free” logo in their packaging, only authorized by PETA for companies that comply with its specified requirements to be considered as such.

INOAR is now available at Sorbet Dry Bars countrywide.

Products can either be bought online or please call INOAR Head Office and we will direct you to your nearest Salon

Please speak to Karen Botha on either 012 686 7067 or karen@inoar.co.za