One of my most favorite accessories at the moment is most certainly my Case Logic back pack – from my swimming gear, to an over night stay away from home or even a few bottles of wine for a picnic with friends – I am not often seen without it!

As they celebrated their 30th anniversary this year in October, Case Logic is reflecting on a rich brand heritage at the forefront of tech advancements over the past three decades.


The seasoned gear protection mainstay is recognized for a history of creating solutions that keep the hottest tech innovations protected and organized, and is well positioned for the future with a clean, fresh rebrand and forward thinking product design.

A look back: In 1984, the clatter of audiocassettes in the back seat of a car sparked an idea for Case Logic founder, Jamie Temple. To solve the problem, he crafted two novel audiocassette storage cases. The first, called the CL 15, was a simple, soft-sided case that held 15 audiocassettes, and it quickly became a revolution in the music storage industry. A second product was soon added, color options introduced, and Case Logic went from startup to fullfledged enterprise. As technology evolved, Case Logic evolved alongside, offering options for keeping hardware, chargers and accessories organized and protected.


30 years later, Case Logic continues to thrive. Case Logic has continuously produced high-quality and durable products – and today’s fast-paced society has set a new standard for use and accessibility of electronics. Understanding this recent surge of technology reliance, Case Logic provides innovative and functional carrying options for today’s urbanites across the globe.

Rising business stars, freelance photographers, and graduate students don’t leave home with the technology that empowers them to succeed – making Case Logic’s line of tablet cases, laptop bags and camera accessories a modern day must-have. A shining example comes with a look at Case Logic’s Reflexion Collection of camera bags.


A Red Dot Award-winning product for excellence in design, this collection of backpack and messenger-style camera bags offers an affordable and functional solution for keeping DSLR cameras safe and in reach for the perfect shot, while its multi-purpose design provides a sleek, stylish look and logical organization for daily essentials. Looking toward the future, but not forgetting about the past, the global brand is ready to provide consumers with the style and protection they need for a fast-paced world.

Check them out: www.caselogic.com

In South Africa contact Tanya Florence: tflorence@holb.co.za or (011) 267 3300

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